Archive for March 2019

Why hiring the professional SEO consultants is essential matter?

If someone searches on Google “why SEO matters to your business” and Link Helpers Scottsdale SEO Company comes up on top with a quality article with a stylish and responsive design, the user will probably think that at least after the hard journey, they have ended to their search in the right place.

And this is exactly how SEO improves your brand, delivering good answers to the questions asked in search engines. For this, you must deliver the complete package which includes a beautiful blog with quality content and service. If you liked the experience you had and what you read, your brand has benefited.

What is it?

SEO is running a marathon. You will hate every meter, it will be difficult, you will stumble a few times, it is time consuming and you will want to give up at every step. But when you finally get it, you’ll get out of there with a # 1 (ranked) medal to show off to others (your competitors).

The first part of the title is very easy to answer. What is SEO?

SEO is the abbreviation of Search Engine Optimization. Any “search” on any search engine will give you millions of answers. You can check your progress by searching your content on the internet.

Trying to add something beyond this obvious, you can add that SEO today is an area of ​​study that has gained a lot of strength from the dominance that Google has taken over the past decade as it relates to internet research. But the term SEO (Search Engine Optimization) also describes a Service, a type of consultancy that aims to improve the performance of websites in search engines. So we see the term SEO being used even to describe positions or professional backgrounds.

And why is SEO important to my business?

The second part of the question is also simple to explain. All the companies that want to have some action in the digital environment today, surely, have to worry about trying to be in the top positions in the search engines of the internet. All digital marketing tools are most effective when supported by a strong website. And a site will only be strong, if relevant. In today’s digital world the relevance is largely attributed by search engines in the form of” Page Rank and Quality “.

And unlike what business managers and totally offline services believe (even if there is one today), even in operations where the core business is not tied to digital, probably a good part of the target audience will look for information, opinions and assessments about the business, products or services on the internet. That is, the “talk about you” is happening.

What are the Advantages of Investing in SEO?

Selling to prospects (potential customer) that are already searching for your product or service is much easier! This is contrary to what I call “luck marketing”, that is advertising your product or service to people you do not know if they need it. Here is a pretty classic example: You’re in your car standing at the traffic light and that “little guy” is coming to hand you what? That is an advertisement pamphlet that in 90% of the cases you look and put in the rubbish of the car.

Best Conversion Rate

A BEM optimized and tailored for other platforms offers a good user experience, and this is certainly reflected in the higher conversion rate in sales. Thus, SEO optimization is essential to get better positioned compared to your competitors, and consequently your visitors will have a better experience increasing your sales rate per visit).

Your Brand is Much Stronger

Have you had the experience of searching several times in search engines and always, even changing the search, you have found that a company’s website is always in the first place? That means the company invested in optimization which made your site (brand) strong. The internet is today the best and the cheapest type of marketing you can do for your company to reach potential customers who are already looking for your services or products and convert them into real and loyal customers.

What Does SEO Mean?

LinkHelpers Scottsdale SEO Company makes sure that whoever types your company name on the internet only does this because they already know your company, that is, in some way this person already knows that your company exists. And this is one of the reasons for having a website, so that people who have had a first contact with your company can have more details, more information about your products and services.

But the most important reason is the fact that your website can bring customers on autopilot to your company, every month, appearing to people who do not yet know your company but need your products or services!

Can You See the Difference?

There is no other way to get your customers to find you on search engines without optimizing the SEO of your site. And now that you know what SEO is, you know how important it is. If you have a website that surrounds the top positions in search engines in searches related to your market, the person doing the search thinks “this company must be great” and ends up coming to your site.

Remember that the work of search engines and other search engines is to select the best content and the most relevant companies to show first, so being on the first page means that your content is very valuable, or your company is very relevant, or the two.

To start a project you need to keep in mind the various starting points

The realization of launching online project has many starting points that entrepreneurs take into account. If you also want to enter the web site with a website, here are some tips that are the foundation of successful online projects.

You need an idea that will distinguish you

The idea is the most important one when creating an online project. It determines what you will do and for whom. Of course, this is your project, and first of all, work on it should be fun, but consider if what you are going to offer will be useful to other people (the potential audience of your site).

Do a survey is there anyone here?

Do a study and find out if someone before you did not think about the same? It’s great to be first, but even someone has overtaken you, do not give up. You can always make a better project by providing better content, product or service. In order to opt for the best professional services you must always choose LinkHelpers Phoenix Website Design Company .

Look for reasons as the truth is out there!

The fact that no one has made a site like yours so far may be because you have found obstacles that are avoided. Check out in detail whether ever, someone has not asked the questions that you ask, in forums and communities related to your idea. If you have competition   tries to analyze its behavior. This will put you one step ahead of it.

Get to know the audience to communicate properly with it!

Create a detailed profile for your potential audience. Discover the factors that affect consumer behavior. This will help you in your initial contact with and follow up communication. The more you get to know her, the better you will learn to have a dialogue with her.

Business model and what and how will it happen?

Describe your idea. Set your goal and outline the way you can reach it. Try to consider the possible difficulties that you may encounter. For starters, it’s good to make your business model simple, do not put your frames, either in the tools you use, or in the desired results. Be open to changes because in the course of the project you will have to experiment. This will allow you to expand your project in the future and move on to a more complex business model.

What is your site actually about? It’s time to choose a hosting and a domain!

You already have an idea of ​​what your site will be whether it will be a media type, a blog, an online store, a forum, or just the online face of your offline business? Hurry to register a domain   your internet identity because someone can get ahead of you. When choosing the right hosting, you need to assess what resources your site will need. Most often for launching online projects, the solution lies in some of the shared hosting plans. But if your site needs more specific services, it may be that the better solution is to choose a virtual server. If you have not chosen a specific content management system (CMS), the Softaculous menu in the cPanel control panel of your hosting account can help you find over 200 apps.

Slow but glorious towards the goal!

Draw the steps that will take you to the end goal and pursue them. At the beginning of the development of your site, it is unlikely that you will start visits and / or orders (unless you invest a solid amount of money in quality advertising). Give people time to understand and love you.

Put money into marketing and advertising

Here is important to choose the right channels to get to your people   those who will be interested in what you are doing. They will help you take the first steps towards potential visitors to your site.

Do not stop trying new things!

The time will come when your goal is reached, your site will be visited, your services will be searched, and everything will “work as it should”. This does not mean you have to sit and do nothing. Evolve, keep trying new things. Perhaps it is time for a new, more sophisticated business model to make you even more successful.

A brief guide to help you understand the technicality of the web designing

Do you want to build a new website or renew what you already have because you know it is a strategic asset for your company? Correct today a well made site is one of the best tools to get in touch with your audience. But to really work, to be effective, you have to build it carefully. Have you heard about web design? Doing research online you will have found acronyms, and difficult technicalities. Here is a brief guide with useful tips so you do not get lost.

An objective overview of the situation

There is around 4 billion internet user worldwide, accounting for 53% of the total population.  According to the February data, in Italy 22.7 million people have connected to the internet every day and, of these, 13 million have done it only as mobile (Source  Web Marketing Manager). These data are enough to understand the importance not only of having a website, but that this is functional, fast and usable by smartphones. This is what web design means it means, yes, designing sites, but above all it means doing it thinking of people. To get the best professional help seek help fromLinkHelpers Phoenix Website Design Company .

Web design requires, among the many figures

  • A UX expert (User Experience Designer) who works to improve usability, intuitiveness and interaction of a web page and therefore to increase user satisfaction.  The User Experience includes all aspects of the interaction between the end user and the brand  
  • a UI designer (User Interface design) that takes care of the graphic interface of the pages of a site and therefore of all the visual aspects such as font, scheme, colors and structure  
  • Backend developers whose main job is server and database programming.  
  • An expert in SEO that shows how to strengthen the visibility of your site, so that it is indexed and positioned among the first results in search engines.  The SEO, sometimes underestimated in the construction phase of a site, is instead strategic given the level of penetration of Google among Internet users (equal to 90%).  A nice site, but not well indexed by Google is a wasted investment.

These figures specialized in web design must be joined by others with different skills

For example you cannot think of creating a site without contacting a copywriter, both to avoid ugly (and trivial) spelling errors and to communicate with the right tone. Making web design, therefore, is a complex job that requires multi sector knowledge, an integrated way of thinking and strategy and a competent, aligned and complete work team.